The Red Funnel Isle Of Wight Guide
COVID Update
Depending on where you get your news the new variant will either be mild or severe meaning restrictions on the island hospitality and travel sector may be in place in the new year. We are working on the basis that any restrictions are likely to lapse in spring and the island will have another good year due to people 'staycationing' again. For that reason at the moment we still plan to publish the Red Funnel Guide prior to easter 2022.
Read The 2022 Issue
The 2021 Red Funnel Guide is now being distributed on the Red Funnel estate and onboard the ferries. Click the front cover image below to view it.
Overview 2022 Issue
NOW PUBLISHED.
The Red Funnel Isle of Wight Guide 2022 will be the only publication distributed on their ferries and in Red Funnel terminals from March 2022. It will be in circulation until November so one advert gives you coverage for your busiest months of the year.
Red Funnel will continue with their proactive new approach to distributing the guide, aiming to place a copy into the hands of every visiting group or traveller on their ferries, as well as reaching their customers and audience as they plan their trips to the Island. Circulation via the island's supermarkets also gone very well so will continue.
The guide is a pocket-friendly B5 size, with 120+ pages packed with useful and key information for Isle of Wight visitors, and potential holidaymakers. As a travel guide for the Island, the content will largely feature top tips, inspirational ideas, and guides to beaches, days out, what’s on and places to eat, with minimal focus on lifestyle articles.
Classified Sections
There will be a dedicated Food & Drink Guide included, which will be divided into geographic areas for easy reference and use. You can choose to have a listing for just £300+vat or if have booked a display advert elsewhere in the issue you get the listing free!
For accommodation businesses there will be a “Places to Stay” section, where they can reach potential visitors off-Island, as well as current visitors who may be considering a return trip.
The new guide will be circulated to existing Red Funnel customers in advance of the main season, and proactively distributed in targeted high reach locations across the South, such as motorway services and supermarkets.
The Red Funnel Isle of Wight Guide 2022 will be the only publication distributed on their ferries and in Red Funnel terminals from March 2022. It will be in circulation until November so one advert gives you coverage for your busiest months of the year.
Red Funnel will continue with their proactive new approach to distributing the guide, aiming to place a copy into the hands of every visiting group or traveller on their ferries, as well as reaching their customers and audience as they plan their trips to the Island. Circulation via the island's supermarkets also gone very well so will continue.
The guide is a pocket-friendly B5 size, with 120+ pages packed with useful and key information for Isle of Wight visitors, and potential holidaymakers. As a travel guide for the Island, the content will largely feature top tips, inspirational ideas, and guides to beaches, days out, what’s on and places to eat, with minimal focus on lifestyle articles.
Classified Sections
There will be a dedicated Food & Drink Guide included, which will be divided into geographic areas for easy reference and use. You can choose to have a listing for just £300+vat or if have booked a display advert elsewhere in the issue you get the listing free!
For accommodation businesses there will be a “Places to Stay” section, where they can reach potential visitors off-Island, as well as current visitors who may be considering a return trip.
The new guide will be circulated to existing Red Funnel customers in advance of the main season, and proactively distributed in targeted high reach locations across the South, such as motorway services and supermarkets.
Numbers - How Many Copies & Where
Red Funnel estimate their new proactive distribution will circulate 170K+ copies of the Guide on board ferries and in terminals between early March and November 2022.
This new approach to distribution is a much more effective way of getting your adverts seen by most, if not all, Red Funnel passengers/groups, instead of relying on them picking up a copy somewhere whilst on the Island. By refocusing distribution in this sensible, more effective way they can reduce their costs and yours.
In addition they will be sending hard or digital copies to the Red Funnel customer and audience database as they plan their trips to the Island. This for the first time will make the Guide attractive to the accommodation providers and 'destination' venues. As you can appreciate the Red Funnel database is a substantial one.
The option of a low season issue will be finalised after discussion at the end of September with Island businesses should they feel this would be useful. If we do produce an Autumn / Winter issue copies printed (and therefore advertising costs) will of course be lower for that issue.
This new approach to distribution is a much more effective way of getting your adverts seen by most, if not all, Red Funnel passengers/groups, instead of relying on them picking up a copy somewhere whilst on the Island. By refocusing distribution in this sensible, more effective way they can reduce their costs and yours.
In addition they will be sending hard or digital copies to the Red Funnel customer and audience database as they plan their trips to the Island. This for the first time will make the Guide attractive to the accommodation providers and 'destination' venues. As you can appreciate the Red Funnel database is a substantial one.
The option of a low season issue will be finalised after discussion at the end of September with Island businesses should they feel this would be useful. If we do produce an Autumn / Winter issue copies printed (and therefore advertising costs) will of course be lower for that issue.
Five Good Reasons To Be In It
- You know almost half of your customers come here by Red Funnel.
- Proactive / targeted distribution.
- Over 170,000+ copies circulated via boats and terminals + Red Funnel database send out.
- Full season coverage (March - October) with one advert.
- Lowering your costs for ferry magazine advertising.
Advertising Costs
We've listened.
We know you need to target potential customers coming here on the ferries but we also know this can be your biggest marketing spend. Red Funnel’s new approach means this rate card is now considerably less than previous onboard magazines.
Not only are the rates now less than advertising in similar publications we will only publish one issue covering your busiest months. You are getting 8 months coverage with one advert.
Display advertising rates. Prices exclude vat.
*Outside back cover is £6500+vat
Classified sections advertising rates. Prices exclude vat.
Each Food and Drink and Places To Stay section has one page of traditional box advertisements at the start. These can be either a quarter page (£890) or an eighth page (£450).
The remaining 3 pages in each section (geographic areas) are made up of small text listings: contact details, website address + 50 words for £300+vat
A small text listing in a classified section is free to relevant advertisers who booked quarter page or more in main part of guide!
e.g. If a Sandown pub or hotel booked a quarter page in the 'Explore Guide' pages talking about Sandown (£890) they would get a free text listing in the East section of the food and drink or accommodation guide.
Payment Plans
We are also looking at different payment options for clients and these will be updated here shortly.
Agencies.
All rates above are net so will need to be grossed up for agency discount which is 10%.
We know you need to target potential customers coming here on the ferries but we also know this can be your biggest marketing spend. Red Funnel’s new approach means this rate card is now considerably less than previous onboard magazines.
Not only are the rates now less than advertising in similar publications we will only publish one issue covering your busiest months. You are getting 8 months coverage with one advert.
Display advertising rates. Prices exclude vat.
- Double Page Spread £5250.
- Full Page £3500.
- Half Page £1765.
- Quarter Page £875.
- Eighth Page £450.
*Outside back cover is £6500+vat
Classified sections advertising rates. Prices exclude vat.
Each Food and Drink and Places To Stay section has one page of traditional box advertisements at the start. These can be either a quarter page (£890) or an eighth page (£450).
The remaining 3 pages in each section (geographic areas) are made up of small text listings: contact details, website address + 50 words for £300+vat
A small text listing in a classified section is free to relevant advertisers who booked quarter page or more in main part of guide!
e.g. If a Sandown pub or hotel booked a quarter page in the 'Explore Guide' pages talking about Sandown (£890) they would get a free text listing in the East section of the food and drink or accommodation guide.
Payment Plans
We are also looking at different payment options for clients and these will be updated here shortly.
Agencies.
All rates above are net so will need to be grossed up for agency discount which is 10%.
Combination Red Funnel Marketing Deals
For many companies layered marketing is the way forward - reach your target audience several times to reinforce your brand or business. Our combination deals offer you the chance to reach people at the terminals and on the ferries as well as refocusing your marketing towards island residents during the quieter months. The first two deals are ideal for Cowes businesses targeting day trippers. Prices exclude VAT.
West Cowes Red Jet Combo Deal 1 - £2250
Combo Deal 1 - £2150
Note packages including terminal banners and Red Jet floor tiles do not include printing. Combination deals will be invoiced in full on fulfilment of the first element within them unless on payment plan.
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Got a specific event or want a business booster for a certain month ? Why not add one of our mobile billboard service 10 or 15 day deals. Prices from just £18 per hour!.
West Cowes Red Jet Combo Deal 1 - £2250
- Quarter page in Cowes pages of Red Funnel Isle Of Wight Guide.
- 3 walkway tiles on West Cowes exit gantry Apr - Sept.
- Quarter page in Cowes pages of Red Funnel Isle Of Wight Guide.
- Banner at Southampton boarding area Apr - Sept.
- 3 walkway tiles on West Cowes exit gantry Apr - Sept.
Combo Deal 1 - £2150
- Quarter page advert in Red Funnel Isle Of Wight Guide.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Half page advert in the Red Funnel Isle Of Wight Guide.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Half page advert in Red Funnel Isle Of Wight Guide.
- Banner at Red Funnel terminal April - September.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Half page advert in Red Funnel Isle Of Wight Guide.
- Banner at Red Funnel terminal April - September.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Full page advert in Red Funnel Isle Of Wight Guide.
- Banner at Red Funnel terminal April - September.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Full page advert in Red Funnel Isle Of Wight Guide.
- Banner at Red Funnel terminal April - September.
- Six month onboard movie (30 secs) across Red Funnel fleet from April - September
- Double page advert in Red Funnel Isle Of Wight Guide.
- Banner at Red Funnel terminal April - September.
- Six month onboard movie (30 secs) across Red Funnel fleet from April - September.
- Double page advert in Red Funnel Isle Of Wight Guide.
- Third page advert in every issue of Red Funnel Book Of Savings delivered island wide.
- Banner at Red Funnel terminal April - September.
- Six month onboard movie (30-60 secs) across Red Funnel fleet from April - September.
Note packages including terminal banners and Red Jet floor tiles do not include printing. Combination deals will be invoiced in full on fulfilment of the first element within them unless on payment plan.
--------------------------------------------------------------------------------------------------------------------
Got a specific event or want a business booster for a certain month ? Why not add one of our mobile billboard service 10 or 15 day deals. Prices from just £18 per hour!.
Dates and Copy Spec
Timeline
Copy Spec - Size is B5. Spec as follows.....
Supply all as pdf to hello@wight-marketing.com
For copy specs on ALL products go to
https://www.wight-marketing.com/copy-specs
- Booking Deadline - specific position ASAP
- Booking Deadline - run of magazine December 2021
- Final Copy Date February 11th 2022.
- Published late March 2022.
- Distribution rollout from March/April 2022
Copy Spec - Size is B5. Spec as follows.....
- 1/8 page = 66.5mm (w) x 50mm (h) no bleed
- 1/4 page = 66.5mm (w) x 105mm (h) no bleed
- 1/2 page = 138mm (w) x 105mm (h) no bleed
- 1/2 page vertical = 66.5mm (w) x 215mm (h) no bleed
- Full page = 168mm (w) x 240mm (h) 3mm bleed
- DPS - please supply as two single pages.
Supply all as pdf to hello@wight-marketing.com
For copy specs on ALL products go to
https://www.wight-marketing.com/copy-specs