The Red Funnel Isle Of Wight Guide
COVID UPDATE 16/03/2021
The 2021 Red Funnel Guide will be distributed on the Red Funnel estate and onboard ferries from April 12th 2021 in line with govt COVID lockdown restrictions easing.
Overview
The Red Funnel Isle of Wight Guide is new for next year and will be the only publication distributed on their ferries and in Red Funnel terminals from Spring 2021.
Red Funnel will be adopting a new approach to distributing the guide, aiming to place a copy into the hands of every visiting group or traveller on their ferries, as well as reaching their customers and audience as they plan their trips to the Island.
The guide will be a pocket-friendly B5 size, with 100+ pages packed with useful and key information for Isle of Wight visitors, and potential holidaymakers. As a travel guide for the Island, the content will largely feature top tips, inspirational ideas, and guides to beaches, days out, what’s on and places to eat, with minimal focus on lifestyle articles.
Classified Sections
There will be a dedicated Food & Drink Guide included, which will be divided into an area guide for easy reference and use. Choose from a low cost small advert with basic info or upgrade and double the size with a bigger image etc.
For accommodation businesses there will be a “Places to Stay” section, where they can reach potential visitors off-Island, as well as current visitors who may be considering a return trip. The new guide will be circulated to existing Red Funnel customers in advance of the main season, and proactively distributed in targeted high reach locations across the South, such as motorway services and supermarkets.
Red Funnel is aware of the tough time hospitality has had so these classified sections offer entry level pricing starting at the equivalent of just £12 pw for 6 months coverage.
Red Funnel will be adopting a new approach to distributing the guide, aiming to place a copy into the hands of every visiting group or traveller on their ferries, as well as reaching their customers and audience as they plan their trips to the Island.
The guide will be a pocket-friendly B5 size, with 100+ pages packed with useful and key information for Isle of Wight visitors, and potential holidaymakers. As a travel guide for the Island, the content will largely feature top tips, inspirational ideas, and guides to beaches, days out, what’s on and places to eat, with minimal focus on lifestyle articles.
Classified Sections
There will be a dedicated Food & Drink Guide included, which will be divided into an area guide for easy reference and use. Choose from a low cost small advert with basic info or upgrade and double the size with a bigger image etc.
For accommodation businesses there will be a “Places to Stay” section, where they can reach potential visitors off-Island, as well as current visitors who may be considering a return trip. The new guide will be circulated to existing Red Funnel customers in advance of the main season, and proactively distributed in targeted high reach locations across the South, such as motorway services and supermarkets.
Red Funnel is aware of the tough time hospitality has had so these classified sections offer entry level pricing starting at the equivalent of just £12 pw for 6 months coverage.
Numbers - How Many Copies & Where
Red Funnel estimate their new proactive distribution will circulate 170K+ copies of the Guide on board ferries and in terminals between early March 2021 and the end of October.
This new approach to distribution is a much more effective way of getting your adverts seen by most, if not all, Red Funnel passengers/groups, instead of relying on them picking up a copy somewhere whilst on the Island. By refocusing distribution in this sensible, more effective way they can reduce their costs and yours.
In addition they will be sending copies to the Red Funnel customer and audience database as they plan their trips to the Island. This for the first time will make the Guide attractive to the accommodation providers and 'destination' venues. As you can appreciate the Red Funnel database is a substantial one.
The option of a low season issue will be finalised after discussion with Island businesses should they feel this would be useful. If we do produce an Autumn / Winter issue copies printed (and therefore advertising costs) will of course be lower for that issue.
This new approach to distribution is a much more effective way of getting your adverts seen by most, if not all, Red Funnel passengers/groups, instead of relying on them picking up a copy somewhere whilst on the Island. By refocusing distribution in this sensible, more effective way they can reduce their costs and yours.
In addition they will be sending copies to the Red Funnel customer and audience database as they plan their trips to the Island. This for the first time will make the Guide attractive to the accommodation providers and 'destination' venues. As you can appreciate the Red Funnel database is a substantial one.
The option of a low season issue will be finalised after discussion with Island businesses should they feel this would be useful. If we do produce an Autumn / Winter issue copies printed (and therefore advertising costs) will of course be lower for that issue.
Five Good Reasons To Be In It
- You know 40% of your customers come here by Red Funnel.
- Proactive / targeted distribution.
- Over 170,000+ copies circulated via boats and terminals + Red Funnel database send out.
- Six month coverage during the spring / summer season with one advert.
- Lowering your costs for ferry magazine advertising.
Advertising Costs
We've listened.
We know you need to target potential customers coming here on the ferries but we also know this can be your biggest marketing spend. Red Funnel’s new approach means this rate card is now over 25% less than the previous onboard magazine.
Not only are the rates now considerably cheaper than advertising in similar publications, one advert also covers you for the busy six month season.
Display advertising rates. Prices exclude vat.
*Outside back cover is £4500
Classified sections advertising rates. Prices exclude vat.
Each Food and Drink and Places To Stay section has one page of traditional box advertisements at the start. These can be either a quarter page (£500) or an eighth page (£300).
The remaining 3 pages in each section (geographic areas) are made up of text listings: contact details, website address + 50 words. £300
A small advert or a listing in a classified section is free to relevant advertisers who booked quarter page or more in main part of guide!
e.g. If a Sandown pub or hotel booked a quarter page in the 'Explore Guide' pages talking about Sandown (£750) they would get a free advert (eighth page or listing) in the East section of the food and drink or accommodation guide.
Payment Plans
We are also looking at different payment options for clients and these will be updated here shortly.
Agencies.
All rates above are net so will need to be grossed up for agency discount which is 10%.
We know you need to target potential customers coming here on the ferries but we also know this can be your biggest marketing spend. Red Funnel’s new approach means this rate card is now over 25% less than the previous onboard magazine.
Not only are the rates now considerably cheaper than advertising in similar publications, one advert also covers you for the busy six month season.
Display advertising rates. Prices exclude vat.
- Double Page Spread £4500.
- Full Page £3000.
- Half Page £1500.
- Quarter Page £750.
- Eighth Page £375
*Outside back cover is £4500
Classified sections advertising rates. Prices exclude vat.
Each Food and Drink and Places To Stay section has one page of traditional box advertisements at the start. These can be either a quarter page (£500) or an eighth page (£300).
The remaining 3 pages in each section (geographic areas) are made up of text listings: contact details, website address + 50 words. £300
A small advert or a listing in a classified section is free to relevant advertisers who booked quarter page or more in main part of guide!
e.g. If a Sandown pub or hotel booked a quarter page in the 'Explore Guide' pages talking about Sandown (£750) they would get a free advert (eighth page or listing) in the East section of the food and drink or accommodation guide.
Payment Plans
We are also looking at different payment options for clients and these will be updated here shortly.
Agencies.
All rates above are net so will need to be grossed up for agency discount which is 10%.
Combination Red Funnel Marketing Deals
For many companies layered marketing is the way forward - reach your target audience several times to reinforce your brand or business. Our combination deals offer you the chance to reach people at the terminals and on the ferries as well as refocusing your marketing towards island residents during the quieter months. The first two deals are ideal for Cowes businesses targeting day trippers. Prices exclude VAT.
West Cowes Red Jet Combo Deal 1 - £2000
Combo Deal 1 - £2000
Note packages including terminal banners and Red Jet floor tiles do not include printing. Combination deals will be invoiced in full on fulfilment of the first element within them unless on payment plan.
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West Cowes Red Jet Combo Deal 1 - £2000
- Quarter page in Cowes pages of Red Funnel Isle Of Wight Guide.
- 3 walkway tiles on West Cowes exit gantry Apr - Sept.
- Quarter page in Cowes pages of Red Funnel Isle Of Wight Guide.
- Banner at Southampton boarding area Apr - Sept.
- 3 walkway tiles on West Cowes exit gantry Apr - Sept.
Combo Deal 1 - £2000
- Quarter page advert in Red Funnel Isle Of Wight Guide.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Half page advert in the Red Funnel Isle Of Wight Guide.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Half page advert in Red Funnel Isle Of Wight Guide.
- Banner at Red Funnel terminal April - September.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Half page advert in Red Funnel Isle Of Wight Guide.
- Banner at Red Funnel terminal April - September.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Full page advert in Red Funnel Isle Of Wight Guide.
- Banner at Red Funnel terminal April - September.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Full page advert in Red Funnel Isle Of Wight Guide.
- Banner at Red Funnel terminal April - September.
- Six month onboard movie (30 secs) across Red Funnel fleet from April - September
- Double page advert in Red Funnel Isle Of Wight Guide.
- Banner at Red Funnel terminal April - September.
- Six month onboard movie (30 secs) across Red Funnel fleet from April - September.
- Double page advert in Red Funnel Isle Of Wight Guide.
- Third page advert in every issue of Red Funnel Book Of Savings delivered island wide.
- Banner at Red Funnel terminal April - September.
- Six month onboard movie (30-60 secs) across Red Funnel fleet from April - September.
Note packages including terminal banners and Red Jet floor tiles do not include printing. Combination deals will be invoiced in full on fulfilment of the first element within them unless on payment plan.
--------------------------------------------------------------------------------------------------------------------
Got a specific event or want a business booster for a certain month ? Why not add one of our mobile billboard service 10 or 15 day deals. Prices from just £18 per hour!.
Dates and Copy Spec
Timeline
Copy Spec - Size is B5. Spec as follows.....
Supply all as pdf to hello@wight-marketing.com
For copy specs on ALL products go to
https://www.wight-marketing.com/copy-specs
- Booking Deadline - display adverts asap, classifieds January 18th.
- Booking Deadline (prepayment option discount) January 2021
- Copy Date February 15th 2021.
- Published late March 2021.
- Distribution from April 2021 (unless covid restrictions necessitate a delay)
Copy Spec - Size is B5. Spec as follows.....
- 1/8 page = 66.5mm (w) x 50mm (h) no bleed
- 1/4 page = 66.5mm (w) x 105mm (h) no bleed
- 1/2 page = 138mm (w) x 105mm (h) no bleed
- 1/2 page vertical = 66.5mm (w) x 215mm (h) no bleed
- Full page = 168mm (w) x 240mm (h) 3mm bleed
- DPS - please supply as two single pages.
Supply all as pdf to hello@wight-marketing.com
For copy specs on ALL products go to
https://www.wight-marketing.com/copy-specs