The Red Funnel Isle Of Wight Guide
Read The 2023 Issue
The 2023 Red Funnel Guide has been distributed on the Red Funnel estate and onboard the ferries since March. We anticipate copies will run out around October / November. Click the front cover image below to download or view it
Bookings open for the 2024 guide August 2023.
Overview
2024 ISSUE NOW CLOSED FOR BOOKINGS
You're reading this because you are targeting visitors to the Isle of Wight. Both cross Solent operators produce an IOW Guide so it makes obvious sense to be in both to reach all your potential customers. The main difference between the Red Funnel and the Wightlink guides is that the Red Funnel one is published annually, the Wightlink one quarterly. This means one advert in the Red Funnel guide gives you full season coverage.
The Red Funnel Isle of Wight Guide will be the only publication distributed on their ferries and in Red Funnel terminals from March (easter). It will be in circulation until November so one advert gives you coverage for your busiest months of the year.
Red Funnel will continue with their proactive new approach to distributing the guide, aiming to place a copy into the hands of every visiting group or traveller on their ferries, as well as reaching their customers and audience as they plan their trips to the Island. Circulation via the island's supermarkets also gone very well so will continue.
The guide is a pocket-friendly B5 size, with circa 130 pages packed with useful and key information for Isle of Wight visitors, and potential holidaymakers. As a travel guide for the Island, the content will largely feature top tips, inspirational ideas, and guides to beaches, days out, what’s on and places to eat, with minimal focus on lifestyle articles.
The new guide will be circulated to existing Red Funnel customers in advance of the main season (hard copy and digital), and proactively distributed in targeted high reach locations across the South, such as motorway services and supermarkets.
You're reading this because you are targeting visitors to the Isle of Wight. Both cross Solent operators produce an IOW Guide so it makes obvious sense to be in both to reach all your potential customers. The main difference between the Red Funnel and the Wightlink guides is that the Red Funnel one is published annually, the Wightlink one quarterly. This means one advert in the Red Funnel guide gives you full season coverage.
The Red Funnel Isle of Wight Guide will be the only publication distributed on their ferries and in Red Funnel terminals from March (easter). It will be in circulation until November so one advert gives you coverage for your busiest months of the year.
Red Funnel will continue with their proactive new approach to distributing the guide, aiming to place a copy into the hands of every visiting group or traveller on their ferries, as well as reaching their customers and audience as they plan their trips to the Island. Circulation via the island's supermarkets also gone very well so will continue.
The guide is a pocket-friendly B5 size, with circa 130 pages packed with useful and key information for Isle of Wight visitors, and potential holidaymakers. As a travel guide for the Island, the content will largely feature top tips, inspirational ideas, and guides to beaches, days out, what’s on and places to eat, with minimal focus on lifestyle articles.
The new guide will be circulated to existing Red Funnel customers in advance of the main season (hard copy and digital), and proactively distributed in targeted high reach locations across the South, such as motorway services and supermarkets.
Numbers - How Many Copies & Where
Red Funnel estimate their new proactive distribution will circulate 170K+ copies of the Guide on board ferries and in terminals between early March and November.
This new approach to distribution is a much more effective way of getting your adverts seen by most, if not all, Red Funnel passengers/groups, instead of relying on them picking up a copy somewhere whilst on the Island. By refocusing distribution in this sensible, more effective way they can reduce their costs and yours.
In addition they will be sending hard or digital copies to the Red Funnel customer and audience database as they plan their trips to the Island. This for the first time will make the Guide attractive to the accommodation providers and 'destination' venues. As you can appreciate the Red Funnel database is a substantial one.
The option of a low season issue will be finalised after discussion at the end of September with Island businesses should they feel this would be useful. If we do produce an Autumn / Winter issue copies printed (and therefore advertising costs) will of course be lower for that issue.
This new approach to distribution is a much more effective way of getting your adverts seen by most, if not all, Red Funnel passengers/groups, instead of relying on them picking up a copy somewhere whilst on the Island. By refocusing distribution in this sensible, more effective way they can reduce their costs and yours.
In addition they will be sending hard or digital copies to the Red Funnel customer and audience database as they plan their trips to the Island. This for the first time will make the Guide attractive to the accommodation providers and 'destination' venues. As you can appreciate the Red Funnel database is a substantial one.
The option of a low season issue will be finalised after discussion at the end of September with Island businesses should they feel this would be useful. If we do produce an Autumn / Winter issue copies printed (and therefore advertising costs) will of course be lower for that issue.
Five Good Reasons To Be In It
- You know almost half of your customers come here by Red Funnel.
- Proactive / targeted distribution.
- Over 170,000+ copies circulated via boats and terminals + Red Funnel database send out.
- Full season coverage (March - October) with one advert.
- Lowering your costs for ferry magazine advertising.
2024 Advertising Rates and Payment Options
We've listened.
Our rate card is great value as you are getting 8 months coverage with one advert. Please note new payment options below too.
Display advertising rates. Prices exclude vat.
*Outside back cover is £6500+vat
Payment Options
Classified Sections (listings)
Listings appear in Food and Drink, Places To Stay and Things To Do sections. The standard listing is free if you have booked a quarter page or more. Listings consist of 50 words text but contact and location info.
e.g. If a Ventnor pub booked a quarter page in the 'Explore South Guide' pages talking about Ventnor (£1050) they would get a free standard listing in the food and drink guide.
Combo Deals?
Layered marketing can be very effective - a banners, screens and guide combo deal means you are in front of customers whilst the board the ferry, on the ferry and whilst on the island as most will pick up a Red Funnel IOW Guide. With combo deals it's cheaper to book everything at the same time. Click the link below to see Combo Deal prices.
Our most popular deal is the Quarter or Half Page in guide + 10 sec onboard promo for £2700/£3800.
Agencies.
All rates above are net so will need to be grossed up for agency discount which is 10%.
Our rate card is great value as you are getting 8 months coverage with one advert. Please note new payment options below too.
Display advertising rates. Prices exclude vat.
- Double Page Spread £5950.
- Full Page £3950.
- Half Page £2050.
- Quarter Page £1050.
- Eighth Page £550.
- Listing £330
*Outside back cover is £6500+vat
Payment Options
- Pre pay before publication (March 2024) and get 5% off your booking.
- Payment plan over 3 months (by direct debit only) in April, May and June.
- Payment taken in full on publication via single Direct Debit.
Classified Sections (listings)
Listings appear in Food and Drink, Places To Stay and Things To Do sections. The standard listing is free if you have booked a quarter page or more. Listings consist of 50 words text but contact and location info.
e.g. If a Ventnor pub booked a quarter page in the 'Explore South Guide' pages talking about Ventnor (£1050) they would get a free standard listing in the food and drink guide.
Combo Deals?
Layered marketing can be very effective - a banners, screens and guide combo deal means you are in front of customers whilst the board the ferry, on the ferry and whilst on the island as most will pick up a Red Funnel IOW Guide. With combo deals it's cheaper to book everything at the same time. Click the link below to see Combo Deal prices.
Our most popular deal is the Quarter or Half Page in guide + 10 sec onboard promo for £2700/£3800.
Agencies.
All rates above are net so will need to be grossed up for agency discount which is 10%.
Combination Red Funnel Marketing Deals
For many companies layered marketing is the way forward - reach your target audience several times to reinforce your brand or business. Our combination deals offer you the chance to reach people at the terminals and on the ferries as well as refocusing your marketing towards island residents during the quieter months. Prices exclude VAT.
Combo Deal 1 - £2500
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Note packages including terminal banners and Red Jet floor tiles do not include printing. Combination deals will be invoiced in full on fulfilment of the first element within them unless on payment plan.
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Got a specific event or want a business booster for a certain month ? Why not add one of our mobile billboard service 10 or 15 day deals. Prices from just £18 per hour!.
Combo Deal 1 - £2500
- Quarter page advert in Red Funnel Isle Of Wight Guide.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Half page advert in the Red Funnel Isle Of Wight Guide.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Full page advert in the Red Funnel Isle Of Wight Guide.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Double page advert in Red Funnel Isle Of Wight Guide.
- Six month onboard movie (30 secs) across Red Funnel fleet from April - September
- 6 month banner (small) Southampton terminal -£2400+vat
- 1 six month car ferry onboard mural - £2900+vat
- 2 six month car ferry onboard murals - £5800+vat
- 3 (all boats) six month car ferry onboard murals - £7200+vat
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Note packages including terminal banners and Red Jet floor tiles do not include printing. Combination deals will be invoiced in full on fulfilment of the first element within them unless on payment plan.
--------------------------------------------------------------------------------------------------------------------
Got a specific event or want a business booster for a certain month ? Why not add one of our mobile billboard service 10 or 15 day deals. Prices from just £18 per hour!.
Dates and Copy Spec
Timeline
Copy Spec - Size is B5. Spec as follows.....
Classified text listings: Contact details, website address + 50 words.
Enhanced Listing: Contact details, image, website address + 50 words.
For copy specs on ALL products go to
https://www.wight-marketing.com/copy-specs
- Booking Deadline - specific position ASAP
- Booking Deadline - run of magazine November 2023
- Final Copy Date February 2024.
- Published late March 2024.
- Distribution rollout from March/April 2024
Copy Spec - Size is B5. Spec as follows.....
- 1/8 page = 66.5mm (w) x 50mm (h) no bleed
- 1/4 page = 66.5mm (w) x 105mm (h) no bleed
- 1/2 page = 138mm (w) x 105mm (h) no bleed
- 1/2 page vertical = 66.5mm (w) x 215mm (h) no bleed
- Full page = 168mm (w) x 240mm (h) 3mm bleed
- DPS - please supply as two single pages.
Classified text listings: Contact details, website address + 50 words.
Enhanced Listing: Contact details, image, website address + 50 words.
For copy specs on ALL products go to
https://www.wight-marketing.com/copy-specs