Wight Marketing Ltd
Isle Of Wight Marketing & Advertising....
The Red Funnel Isle Of Wight Guide
Read The 2023 Issue
The 2023 Red Funnel Guide has been distributed on the Red Funnel estate and onboard the ferries since March. We anticipate copies will run out around October / November. Click the front cover image below to download or view it
Bookings open for the 2024 guide August 2023.
Overview
You're reading this because you are targeting visitors to the Isle of Wight. Both cross Solent operators produce an IOW Guide so it makes obvious sense to be in both to reach all your potential customers. The main difference between the Red Funnel and the Wightlink guides is that the Red Funnel one is published annually, the Wightlink one quarterly. This means one advert in the Red Funnel guide gives you full season coverage.
The Red Funnel Isle of Wight Guide will be the only publication distributed on their ferries and in Red Funnel terminals from March (easter). It will be in circulation until November so one advert gives you coverage for your busiest months of the year.
Red Funnel will continue with their proactive new approach to distributing the guide, aiming to place a copy into the hands of every visiting group or traveller on their ferries, as well as reaching their customers and audience as they plan their trips to the Island. Circulation via the island's supermarkets also gone very well so will continue.
The guide is a pocket-friendly B5 size, with circa 130 pages packed with useful and key information for Isle of Wight visitors, and potential holidaymakers. As a travel guide for the Island, the content will largely feature top tips, inspirational ideas, and guides to beaches, days out, what’s on and places to eat, with minimal focus on lifestyle articles.
The new guide will be circulated to existing Red Funnel customers in advance of the main season (hard copy and digital), and proactively distributed in targeted high reach locations across the South, such as motorway services and supermarkets.
Numbers - How Many Copies & Where
This new approach to distribution is a much more effective way of getting your adverts seen by most, if not all, Red Funnel passengers/groups, instead of relying on them picking up a copy somewhere whilst on the Island. By refocusing distribution in this sensible, more effective way they can reduce their costs and yours.
In addition they will be sending hard or digital copies to the Red Funnel customer and audience database as they plan their trips to the Island. This for the first time will make the Guide attractive to the accommodation providers and 'destination' venues. As you can appreciate the Red Funnel database is a substantial one.
The option of a low season issue will be finalised after discussion at the end of September with Island businesses should they feel this would be useful. If we do produce an Autumn / Winter issue copies printed (and therefore advertising costs) will of course be lower for that issue.
Five Good Reasons To Be In It
- You know almost half of your customers come here by Red Funnel.
- Proactive / targeted distribution.
- Over 170,000+ copies circulated via boats and terminals + Red Funnel database send out.
- Full season coverage (March - October) with one advert.
- Lowering your costs for ferry magazine advertising.
2024 Advertising Rates and Payment Options
Our rate card is great value as you are getting 8 months coverage with one advert. Please note new payment options below too.
Display advertising rates. Prices exclude vat.
- Double Page Spread £5950.
- Full Page £3950.
- Half Page £2050.
- Quarter Page £1050.
- Eighth Page £550.
- Listing £330
*Outside back cover is £6500+vat
Payment Options
- Pre pay before publication (March 2024) and get 5% off your booking.
- Payment plan over 3 months (by direct debit only) in April, May and June.
- Payment taken in full on publication via single Direct Debit.
Classified Sections (listings)
Listings appear in Food and Drink, Places To Stay and Things To Do sections. The standard listing is free if you have booked a quarter page or more. Listings consist of 50 words text but contact and location info.
e.g. If a Ventnor pub booked a quarter page in the 'Explore South Guide' pages talking about Ventnor (£1050) they would get a free standard listing in the food and drink guide.
Combo Deals?
Layered marketing can be very effective - a banners, screens and guide combo deal means you are in front of customers whilst the board the ferry, on the ferry and whilst on the island as most will pick up a Red Funnel IOW Guide. With combo deals it's cheaper to book everything at the same time. Click the link below to see Combo Deal prices.
Our most popular deal is the Quarter or Half Page in guide + 10 sec onboard promo for £2700/£3800.
Agencies.
All rates above are net so will need to be grossed up for agency discount which is 10%.
Combination Red Funnel Marketing Deals
Combo Deal 1 - £2500
- Quarter page advert in Red Funnel Isle Of Wight Guide.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Half page advert in the Red Funnel Isle Of Wight Guide.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Full page advert in the Red Funnel Isle Of Wight Guide.
- Six month onboard movie (10 secs) across Red Funnel fleet from April - September
- Double page advert in Red Funnel Isle Of Wight Guide.
- Six month onboard movie (30 secs) across Red Funnel fleet from April - September
- 6 month banner (small) Southampton terminal -£2400+vat
- 1 six month car ferry onboard mural - £2900+vat
- 2 six month car ferry onboard murals - £5800+vat
- 3 (all boats) six month car ferry onboard murals - £7200+vat
--------------------------------------------------------------------------------------------------------------------
Note packages including terminal banners and Red Jet floor tiles do not include printing. Combination deals will be invoiced in full on fulfilment of the first element within them unless on payment plan.
--------------------------------------------------------------------------------------------------------------------
Got a specific event or want a business booster for a certain month ? Why not add one of our mobile billboard service 10 or 15 day deals. Prices from just £18 per hour!.
Dates and Copy Spec
- Booking Deadline - specific position ASAP
- Booking Deadline - run of magazine November 2023
- Final Copy Date February 2024.
- Published late March 2024.
- Distribution rollout from March/April 2024
Copy Spec - Size is B5. Spec as follows.....
- 1/8 page = 66.5mm (w) x 50mm (h) no bleed
- 1/4 page = 66.5mm (w) x 105mm (h) no bleed
- 1/2 page = 138mm (w) x 105mm (h) no bleed
- 1/2 page vertical = 66.5mm (w) x 215mm (h) no bleed
- Full page = 168mm (w) x 240mm (h) 3mm bleed
- DPS - please supply as two single pages.
Classified text listings: Contact details, website address + 50 words.
Enhanced Listing: Contact details, image, website address + 50 words.
For copy specs on ALL products go to
https://www.wight-marketing.com/copy-specs
Marketing To Isle of Wight Residents
The Red Funnel Big Book Of Savings
The island's not short of printed media but this publication probably beats others if you're looking to target residents. Delivered to circa 71,000 households five times a year it's kept & referred to as it contains discounted ferry travel vouchers. It's an ideal media to reach all island households & demographics. It is optional whether your advert is also an offer / voucher of some sort so ideal for promotions and brand awareness.
Learn MoreMobile Billboards Isle Of Wight
Event Marketing and mid-week Business Boosters on the Isle Of Wight!
For Event Marketing most clients book for our standard event marketing campaign which is 3 days and incudes all 3 banner positions. Most event marketing campaigns start 1 or 2 days before the event and the first day the event is on. So for a weekend event your marketing campaign is out and about island wide (or focused on your chosen route) on the Thursday and Friday preceding and then the first day of the event, the Saturday.
----------
Event Marketing - all 3 banners - £1500+vat for 3 days. Includes Banner printing !
For Mid Week Business Boosters our billboard route is focused on your area meaning your potential customers are already close by - that's a huge advantage compared to other forms of advertising and will encourage impulse visitors. Already very close they just need that little nudge to visit you! With your weekends likely busy anyway our Business Booster campaigns usually run Tuesday, Wednesday and Thursday so also avoid the usual 'changeover days' of visitors reaching them mid-break. You would usually only book one of the 3 banners as we often promote multiple local attractions. Business Booster routes are designed to be highly visible targeting people staying or visiting your specific locality so will spend the three days moving around between (and parked up in) the areas below....
Route 1: Sandown - Shanklin - Ventnor. Route 2: Bembridge - Ryde - Wootton
Route 3: West Wight Towns and Villages. Route 4: Cowes - Gurnard
--------
Business Booster - single banner - £595+vat for 3 days. Includes Banner printing !
Longer bespoke campaigns or static hire by arrangement.
Our mobile Isle of Wight billboards make a lot of sense for brand awareness, events, open days, business boosters and new business launches. You can also hire us for evening promotions (banners can be floodlit), for a specific event marketing campaign or as a static billboard.
Our mobile Isle of Wight billboards are seen in all the busiest locations so we take your advertising to where your customers are.
Click HERE to see where our current clients campaign goes most days!
Why Mobile Makes Sense
We decided trailer billboard banners are the most effective for the island as we can really get in amongst where the people are. The larger billboard vans have limitations to where they can go so end up parked most of the day and of course digital animated /movie messaging makes no sense if the vehicle is on the move. Using our mobile billboards on the Isle of Wight also means our rates can be much cheaper than those of mainland operators as we have no ferry or accommodation costs.
How Does Response Compare?
It's all about the numbers. Most (non ferry) Island magazines have a print run or circulation 10-15k and that's spread over the one or two months the issue is out there. The Island's main weekly newspaper's last ABC certified circulation figure (2018) was circa 20k copies and obviously that's spread over seven days. Our mobile billboard is more prominent than a glanced at page and could be seen by more than that number of people every single day! Most people will not join local Facebook or social media groups when on holiday so our mobile billboards compare well with social media marketing too.
Routes And Timings
We adjust and plan our routes depending on the advertisers target market but our standard daily route includes all the busiest towns and several park-ups at busy, high visibility locations. During the summer months all major tourist areas can be visited more often with park-ups on the Esplanades and near the holiday parks. For retail advertisers we focus more on areas with higher numbers of residents out and about. On our standard daytime route your adverts are on the road for a minimum 6 hours usually sometime between the hours of 8.00 am and 5.00 pm with the earlier starts during the winter. We can discuss and adjust daily targeted routes with you. Our Business Booster routes focus just on your area, our Event Marketing routes focus on areas with the highest footfall.
What's Included?
Our mobile Isle of Wight billboards have three banner positions - our most popular trailer option has one at the back (6ft x 5ft) and one each side (8ft x 5ft) and these can be rented together or separately depending on your budget. Prices include route planning, driver, insurance, banner installation, daily banner cleaning and storage. On day 1 of your campaign you will receive a GPS log in and map (see above) of where your advert was seen which you can then use to monitor real-time location for the rest of the campaign. During the campaign you can see images of your advert in park-up locations.
Banner Production and Payment
If you use a friendly printer you can supply the banners to our spec, if wish us to print your banner(s) cost is £125 per banner and this is included in both our campaign packages.
(Think carefully about banner design, can you re use it for other things?)
Bookings: suggest as early as possible to guarantee availability especially for event marketing and high season.
Payment and copy due 7 days before start date.
Contact Us Now - 07507 627449
Contract sales - media and Events
We often work on short term, annual or one off projects and with performance based remuneration - so usually commission only. This often makes more sense as it works out cheaper than you taking on a salaried salesperson with all the extra costs that incurs.
Our team have previously worked on local newspapers, B2B magazines, consumer and lifestyle magazines, websites, trade directories, yearbooks, international exhibitions and conferences. We can sell floorspace, conference delegate packages, sponsorship and online, outdoor and display advertising packages. .
We are also interested in launching new publications as joint ventures with individuals / companies - e.g: event organisers that wish to compliment their event with a magazine (or vice versa) etc.
For more info or an initial chat contact Rob Hull on 07507 627449 or email hello@wight-marketing.com
Isle of Wight Marketing Advice
Magazines on the Isle of Wight are in abundance along with numerous other Isle of Wight media options. Identifying and contacting each one can be time consuming - time is money and we can help you save both!
OUR SERVICE
If your business is looking to target those living on and / or visiting the Isle of Wight we can probably save you some time. With detailed knowledge of all the island's media (both printed and social) their audiences, frequency and costs why not let us do the groundwork for you?
After an initial discussion to determine your timing, target audience and budget we can put forward a fully costed marketing plan for your consideration.
- Isle of Wight media overview.
- our suggested options based on your needs.
- fully costed campaign plan and schedule based on your choices.
- we will book all the space for you.
- single invoicing and payment through us.
- copy spec, management, advice and supply*
* you design and create advert copy to the spec we provide - we can offer guidance and recommend creative agencies / designers should you not have one.
We charge a set daily rate to research, suggest and prepare a marketing plan for you - on average this is two to three days. Should you decide to proceed the subsequent activities (booking all the space, copy chasing/supply/checking and invoicing/payment) are not charged.
CONTACT US FOR MORE INFO.
hello@wight-marketing.com or call Rob Hull on 07507 627449
CONTACT
- Wight Marketing Ltd, Shoreside, Beach Road, Bembridge, Isle Of Wight, PO35 5NQ, England, United Kingdom
- 07507 627449
- hello@wight-marketing.com
- Call Us Anytime
Registered Company no: 11421871. VAT NO: 352 1652 20
Jobs
Advertising Sales Contractor.
The job involves contacting island businesses about our range of marketing services - see website. You will be a self starter able to work from home and happy dealing with clients both face to face and on the phone. Most of your income will be through commission and a monthly retainer. This can be payable weekly, fortnightly or monthly. There is no upper limit on earnings and commissionable deal sizes range from £450 - £10,000+ with commission rates ranging from 7.5 - 20%.
This would suit someone experienced as either a full or part time role.