Wight Marketing Ltd
Isle Of Wight Marketing & Advertising....
vectis radio
Vectis Radio - have it on your car radio for a few days and check it out for yourself?
FM 104.6 !
One of only three radio stations on the Island, Vectis Radio is a community radio station primarily serving the islands residential and business community. They also have a charitable arm having run their training school 4PS - mainly for underprivileged kids for the last 10 years.
As well as winning a Gold for Best Community Radio Station of the Year at the ARIAS Awards in 2023 Vectis Radio also hosts it's own Vectis Radio Community awards each year.
Vectis Radio is available across the Isle of Wight and even parts of Southampton and Portsmouth. Next year they switch to DAB meaning an even bigger jump in both coverage and listeners. You can listen by tuning in, downloading the app, online and even on hospedia system at St Mary's.
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Marketing Options
Various marketing and sponsorship options are available for island business and of course the island tourism industry for whom targeting island residents makes sense all year round not just in low season. The packages below make for a cost effect addition to your marketing strategy whether long term or for event promotion.
There are 140k residents on the island....how many have never visited or done business with you?
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On Air Advertising.
Your 30 second promotion will be played 6 times per day and a further 6 times during the evening (8pm - 7am). You can supply the content yourself or in some cases we can help you.
MOST POPULAR - TRY 1 MONTH @£200 THEN CONVERT BOOKING TO PACKAGE RATE BELOW IF YOU WISH TO CONTINUE.
- Monthly rolling rate - £200
- 3 month campaign - £500
- 6 month campaign - £1000
- 12 month campaign - £1500
- payment options available - see below.
- new copy can be supplied during campaigns.
- business featured on our website and tagged on Vectis Radio social media.
- perhaps start your campaign by calling in for a chat about your business on air?
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Sponsorship.
If you feel the audience you wish to target may have a preference for certain regular programs on Vectis Radio why not sponsor that segment? You would get at least 3 mentions per hour (segment) at the start of the show and around the news and weather. Minimum 3 month booking. Contact us for a list of shows available for sponsorship.
Cost is £250 (per quarter)
Current list of sponsors...
- Weather sponsored by RenoDrain,
- Travel news sponsored by Red funnel up for renewal in May 2026
- Mid morning show sponsored by PC Consultants.
- Afternoon show sponsored by Wight Fibre.
- Teatime show sponsored by triple AAA records open ended.
- The weekend breakfast show sponsored by Environmental Hygiene open ended.
- Local music played once an hour during daylight hours sponsored by Willis's Guitar Shop open ended.
- Sports news sponsored by Newport Golf Club.
- The Vectis Radio app sponsored by Red funnel and Go Internet renews in March next year.
- The gig and events guide Sponsored by Treat Me Wight.
Shows that need a sponsor...
- The breakfast show Monday to Friday.
- Hello Vectis 6 am Monday to Friday. This is a one hour magazine show.
- Hello Vectis 6 pm Monday to Friday. This is a one hour magazine show.
- Business News play down in the breakfast and teatime shows.
- Showbiz News Play in the breakfast and teatime shows.
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Outdoor Broadcast From Your Venue.
Why not have Vectis Radio spend the day at your venue and broadcast the show from there?
Plenty of mentions all day and perhaps some of your key staff dropping by for a chat too?. This is very much a big hit marketing option ideal for new businesses or those seeking a marketing boost. It may also be a great precursor to a longer promotional campaign. On an average weekend outside broadcast Vectis Radio could be live from your venue from say 10am to 4pm. They can edit the days content to create a reusable podcast for you.
Cost is £750 (per day/broadcast)
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Payment and Invoicing.
Payment is invoiced (and due) on commencement of the campaign. On 6 and 12 month campaigns they can invoice you quarterly OR you can reduce the cost by 15% if you pay in full on commencement.
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Copy Spec
You Supply - advert copy (usually 30 secs) would be supplied as a MP3 file. You would need to ensure you had the correct permissions etc if including music.
Vectis Radio Create - you supply them with a script and they, working with professional island companies, will produce the advert for you. They can use licensed music from their own library if required. Cost ranges £50 - £120 depending on format and you can use the finished advert elsewhere.
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As a community radio station Vectis Radio have recently been allowed to increase the limited amount of advertising revenue they can receive. Current advertisers and sponsors now include Red Funnel, Wightfibre, Willy's Guitar Shop, Triple A Records, Island Environmental Hygiene, Wight Military Museum, PC Consultants, Renodrain, Newport Golf Club, Green IOW and Go Internet.
Contact
Email Vectis Radio direct on on studio@vectisradio.fm
or call us on 01983 527733 or 07817 165617
For general info, non marketing and copy enquiries visit https://www.vectisradio.com/
AI Marketing Promo
A few samples of our 'starter' AI promo videos ideally for those dipping a toe into the possibilities of using AI for their marketing.
Working with our partner Island AI we can create one for you with a pre agreed (by you) script, images / scenes. The presenter shown in these is a young lady but it could be a young or mature couple or an older man or woman depending on your target market. You can choose the weather, the backdrop and if required type of background music.
Whilst more extensive AI promotion is available this is our starter promo video It usually contains 2 'scenes' and will be 20-30 seconds long.
We can supply it to you for you to use wherever you wish though we would ask you to include a credit to Wight Marketing Ltd / Island AI.
Our starter AI promo creation is just £150.
Compare that to the old way of hiring a model and film crew....
Call us for a chat - 01983 873672 or 07507 627449
Contract sales - media and Events
We often work on short term, annual or one off projects and with performance based remuneration - so usually commission only. This often makes more sense as it works out cheaper than you taking on a salaried salesperson with all the extra costs that incurs.
Our team have previously worked on local newspapers, B2B magazines, consumer and lifestyle magazines, websites, trade directories, yearbooks, international exhibitions and conferences. We can sell floorspace, conference delegate packages, sponsorship and online, outdoor and display advertising packages. .
We are also interested in launching new publications as joint ventures with individuals / companies - e.g: event organisers that wish to compliment their event with a magazine (or vice versa) etc.
For more info or an initial chat contact Rob Hull on 07507 627449 or email hello@wight-marketing.com
Isle of Wight Marketing Advice
Magazines on the Isle of Wight are in abundance along with numerous other Isle of Wight media options. Identifying and contacting each one can be time consuming - time is money and we can help you save both!
OUR SERVICE
If your business is looking to target those living on and / or visiting the Isle of Wight we can probably save you some time. With detailed knowledge of all the island's media (both printed and social) their audiences, frequency and costs why not let us do the groundwork for you?
After an initial discussion to determine your timing, target audience and budget we can put forward a fully costed marketing plan for your consideration.
- Isle of Wight media overview.
- our suggested options based on your needs.
- fully costed campaign plan and schedule based on your choices.
- we will book all the space for you.
- single invoicing and payment through us.
- copy spec, management, advice and supply*
* you design and create advert copy to the spec we provide - we can offer guidance and recommend creative agencies / designers should you not have one.
We charge a set daily rate to research, suggest and prepare a marketing plan for you - on average this is two to three days. Should you decide to proceed the subsequent activities (booking all the space, copy chasing/supply/checking and invoicing/payment) are not charged.
CONTACT US FOR MORE INFO.
hello@wight-marketing.com or call Rob Hull on 07507 627449
Design Services
Wight Marketing use Alisha Design for much of their design work and have no hesitation recommending them....
Alisha Design, offers graphic design and design services, based on the Isle of Wight & Hampshire. Working with businesses locally, across the UK, US and Europe.
They offer affordable creative solutions for branding, design and creative projects. They can work with you on long-term projects, short-term one off projects, as well as work freelance with existing design agencies and companies.
Graphic Design (print & digital) - Branding - Website Design- Website Maintenance- Social Media, Management, Maintenance and Asset Creation- Animated Graphics
www.alishadesign.com
CONTACT
- Wight Marketing Ltd, Shoreside, Beach Road, Bembridge, Isle Of Wight, PO35 5NQ, England, United Kingdom
- 07507 627449
- hello@wight-marketing.com
- Call Us Anytime
Registered Company no: 11421871. VAT NO: 352 1652 20
Jobs
Advertising Sales Contractor.
The job involves contacting island businesses about our range of marketing services - see website. You will be a self starter able to work from home and happy dealing with clients both face to face and on the phone. Most of your income will be through commission and a monthly retainer. This can be payable weekly, fortnightly or monthly. There is no upper limit on earnings and commissionable deal sizes range from £450 - £10,000+ with commission rates ranging from 7.5 - 20%.
This would suit someone experienced as either a full or part time role.