Wight Marketing Ltd
Isle Of Wight Marketing & Advertising....
Advertising On Red Funnel
Overview
Red Funnel’s fleet carry 2.9M passengers annually between Southampton and the Isle of Wight. The vehicle ferries (Southampton and East Cowes) transport 2M passengers per year, while the Hi-Speed Red Jets (Southampton and West Cowes) transport 900K passengers per year. An impressive audience with a keen interest in the Island to showcase your business too, with multiple media options available. For many businesses, a multi-layered marketing approach can be very effective. Introduce your business to potential customers once they arrive in one of the Red Funnel terminals, while on the ferry or Red Jet and, if you have an advert in the Red Funnel Isle of Wight Guide, while they are on the Island. Ask us for details on Red Funnel marketing packages. All prices shown valid from June 2025.
Onboard Murals
Onboard Murals are a Superb branding opportunity on Red Funnel vehicle ferries. There are up to six stairwell murals and several seat-back murals available. Murals tend to be located near stairwells and the Refuel Café. Prices from circa £90 per week.
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Southampton Terminal Banners (large)
These 12ft x 10ft banners face all the parking areas for cars waiting to board the ferry in our Southampton Terminal 1. They can’t be missed by people boarding the ferry and visiting the terminal shops and café. They are located directly next to where foot passengers, cyclists and motorcyclists wait to board. Prices from just £170+vat per week!
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Terminal Banners (small) and Posters
Banners are predominantly displayed at Southampton Terminal 1 (option of East Cowes Terminal on request). The banners are highly visible, next to the vehicle check in booths. Red Funnel request banners to be heavy-duty PVC, 2.8m wide x 900mm high. Digital posters (portrait screens) are available in all four terminal buildings across the Isle of Wight & Southampton. Terminal 1 and East Cowes (Vehicle Ferry) Terminals and Southampton Terminal 2 and West Cowes (Red Jet) Terminals.
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Onboard Screens
With over 50 screens across all vehicle ferry and foot passenger fleet, you will receive around 2,500-3,000 plays per month. Onboard screens (video or static) are available to book for 10, 20 or 30 seconds between time periods of 1-12-months. Your promotional video can appear on vehicle Ferries, Red Jets or both.
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Red Jet Branding
900K visitors & commuters travel by Red Jet between Southampton and West Cowes each year. There are opportunities to do branding with banners on the boarding maze with floor tiles and digital posters on entry and exit walkways.
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Huge Gantry Banners
Only 4 available and often booked well in advance. These impressive banners are 18m across and are visible as passengers embark and disembark the ferries. They are only available for 6 or 12-month bookings.
Learn MoreThe Treat Me Wight App
The Free Isle Of Wight Guide For Residents and Visitors
Your handy, FREE Isle of Wight Guide for Destinations, Isle of Wight Deals, Isle of Wight Shopping Guide, What's On Isle Of Wight, Walks on the Isle of Wight, Volunteering, Weather n Tides, Isle of Wight Takeaways, Taxis and Roadworks Alerts.
Visit your app store by clicking below to get the app.
FREE to download, FREE to use
Just an email address (prefers personal, not business) to register.
Enjoy !
V2 NOW ON APP STORES! CLICK BELOW TO VISIT YOURS
for full app info or to add content go to www.treatmewight.com
vectis radio
Vectis Radio - have it on your car radio for a few days and check it out for yourself?
FM 104.6 !
One of only three radio stations on the Island, Vectis Radio is a community radio station primarily serving the islands residential and business community. They also have a charitable arm having run their training school 4PS - mainly for underprivileged kids for the last 10 years.
As well as winning a Gold for Best Community Radio Station of the Year at the ARIAS Awards in 2023 Vectis Radio also hosts it's own Vectis Radio Community awards each year.
Vectis Radio is available across the Isle of Wight and even parts of Southampton and Portsmouth. Next year they switch to DAB meaning an even bigger jump in both coverage and listeners. You can listen by tuning in, downloading the app, online and even on hospedia system at St Mary's.
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Marketing Options
Various marketing and sponsorship options are available for island business and of course the island tourism industry for whom targeting island residents makes sense all year round not just in low season. The packages below make for a cost effect addition to your marketing strategy whether long term or for event promotion.
There are 140k residents on the island....how many have never visited or done business with you?
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On Air Advertising.
Your 30 second promotion will be played 6 times per day and a further 6 times during the evening (8pm - 7am). You can supply the content yourself or in some cases we can help you.
MOST POPULAR - TRY 1 MONTH @£200 THEN CONVERT BOOKING TO PACKAGE RATE BELOW IF YOU WISH TO CONTINUE.
- Monthly rolling rate - £200
- 3 month campaign - £500
- 6 month campaign - £1000
- 12 month campaign - £1500
- payment options available - see below.
- new copy can be supplied during campaigns.
- business featured on our website and tagged on Vectis Radio social media.
- perhaps start your campaign by calling in for a chat about your business on air?
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Sponsorship.
If you feel the audience you wish to target may have a preference for certain regular programs on Vectis Radio why not sponsor that segment? You would get at least 3 mentions per hour (segment) at the start of the show and around the news and weather. Minimum 3 month booking. Contact us for a list of shows available for sponsorship.
Cost is £250 (per quarter)
Current list of sponsors...
- Weather sponsored by RenoDrain,
- Travel news sponsored by Red funnel up for renewal in May 2026
- Mid morning show sponsored by PC Consultants.
- Afternoon show sponsored by Wight Fibre.
- Teatime show sponsored by triple AAA records open ended.
- The weekend breakfast show sponsored by Environmental Hygiene open ended.
- Local music played once an hour during daylight hours sponsored by Willis's Guitar Shop open ended.
- Sports news sponsored by Newport Golf Club.
- The Vectis Radio app sponsored by Red funnel and Go Internet renews in March next year.
- The gig and events guide Sponsored by Treat Me Wight.
Shows that need a sponsor...
- The breakfast show Monday to Friday.
- Hello Vectis 6 am Monday to Friday. This is a one hour magazine show.
- Hello Vectis 6 pm Monday to Friday. This is a one hour magazine show.
- Business News play down in the breakfast and teatime shows.
- Showbiz News Play in the breakfast and teatime shows.
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Outdoor Broadcast From Your Venue.
Why not have Vectis Radio spend the day at your venue and broadcast the show from there?
Plenty of mentions all day and perhaps some of your key staff dropping by for a chat too?. This is very much a big hit marketing option ideal for new businesses or those seeking a marketing boost. It may also be a great precursor to a longer promotional campaign. On an average weekend outside broadcast Vectis Radio could be live from your venue from say 10am to 4pm. They can edit the days content to create a reusable podcast for you.
Cost is £750 (per day/broadcast)
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Payment and Invoicing.
Payment is invoiced (and due) on commencement of the campaign. On 6 and 12 month campaigns they can invoice you quarterly OR you can reduce the cost by 15% if you pay in full on commencement.
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Copy Spec
You Supply - advert copy (usually 30 secs) would be supplied as a MP3 file. You would need to ensure you had the correct permissions etc if including music.
Vectis Radio Create - you supply them with a script and they, working with professional island companies, will produce the advert for you. They can use licensed music from their own library if required. Cost ranges £50 - £120 depending on format and you can use the finished advert elsewhere.
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As a community radio station Vectis Radio have recently been allowed to increase the limited amount of advertising revenue they can receive. Current advertisers and sponsors now include Red Funnel, Wightfibre, Willy's Guitar Shop, Triple A Records, Island Environmental Hygiene, Wight Military Museum, PC Consultants, Renodrain, Newport Golf Club, Green IOW and Go Internet.
Contact
Email Vectis Radio direct on on studio@vectisradio.fm
or call us on 01983 527733 or 07817 165617
For general info, non marketing and copy enquiries visit https://www.vectisradio.com/
The Red Funnel Isle Of Wight Guide
Read current Issue
READ The current Red Funnel Guide
The current Red Funnel Isle of Wight Guide has been distributed in Red Funnel terminals and onboard the ferries since April. They will also appear in local supermarkets for the Summer season.
Overview
If you’re looking to reach visitors to the Isle of Wight, the Red Funnel Isle of Wight Guide is a great option. The Guide is published annually and released every March/April and in circulation until around October time. These guides are then distributed in Red Funnel terminals, onboard the vehicle ferries and in local supermarkets such as Tesco and Sainsburys.
The guide is a pocket-friendly B5 size, with circa 130 pages packed with useful and key information for Isle of Wight visitors and potential holidaymakers. As a travel guide for the Island, the content will largely feature top tips, days out ideas, planning advice and multiple guides to beaches, food, places to stay, events and more!
Who Reads It?
In addition they will be sending hard or digital copies to the Red Funnel customer and audience database as they plan their trips to the Island. This for the first time will make the Guide attractive to the accommodation providers and 'destination' venues. As you can appreciate the Red Funnel database is a substantial one.
The option of a low season issue will be finalised after discussion at the end of September with Island businesses should they feel this would be useful. If we do produce an Autumn / Winter issue copies printed (and therefore advertising costs) will of course be lower for that issue.
Five Good Reasons To Be In It
- Nearly half your potential customers arrive on the Isle of Wight with Red Funnel
- Proactive/targeted distribution
- Copies are circulated on boats and in terminals and local supermarkets
- Full season coverage (April - October) with one advert.
- Lowering your costs for ferry magazine advertising.
2026 Advertising Rates and Payment Options
- Full Page £3,950 + VAT
- Half Page £2,050 + VAT
- Quarter Page £1,050 + VAT
- Eighth Page £550 + VAT
- Listing £330 + VAT
*Outside back cover is £6 500 + VAT
PAYMENT OPTIONS
Payment plan over 3 months (by direct debit only) in April, May and June.
Payment taken in full on publication via single Direct Debit.
Important! Please note: Failed Direct Debit payments will be subject to a £50 administration fee.
Payment plans can be extended to include additional marketing options including screens, murals, banners etc, subject to campaigns being aligned with the Red Funnel Isle of Wight Guide publish date.
CLASSIFIED SECTIONS (LISTINGS)
Listings appear in the Food and Drink, Places to Stay and Things To Do sections. The standard listing is free if you have booked a quarter page or more.
Listings consist of 50 words not including contact and location information.
e.g. If a pub in Ventnor booked a quarter page in the 'Explore South Guide', talking about Ventnor (£1,050) they would get a free standard listing in the food and drink guide.
PACKAGE OFFERS
Layered marketing can be very effective - a banner, screen and Isle of Wight Guide package deal means you are in front of customers whilst they board the ferry, on the ferry and on the Island (as most will pick up and keep hold of a Red Funnel Isle of Wight Guide). With a package deal, it's cheaper to book everything at the same time.
Package Deal prices
Our most popular package deal is the Quarter or Half Page in the Isle of Wight Guide + a 10 second onboard promo video/static for £2,900/£3,900 +VAT.
AGENCIES
All rates above are net so will need to be grossed up for agency discount, which is 10%.
Combination Red Funnel Marketing Deals
Package 1 - £2,650*
Quarter page advert in Red Funnel Isle of Wight Guide.
Six-month onboard video/static (10 secs) across Red Funnel fleet from April - September
Package 2 - £3,780*
Half page advert in the Red Funnel Isle of Wight Guide.
Six-month onboard video/static (10 secs) across Red Funnel fleet from April - September
Package 3 - £5800*
Full page advert in the Red Funnel Isle of Wight Guide.
Six-month onboard video/static (10 secs) across Red Funnel fleet from April - September
Package 4 - £9,650*
Double page advert in Red Funnel Isle of Wight Guide.
Six-month onboard video/static (30 secs) across Red Funnel fleet from April - September
Further add-ons:
1 x small banner advert on the Red Funnel website (IOW GUIDE PAGES) for 3 months - £450+vat.
1 x banner (small) Southampton Terminal 1 - £2,550+ vat
1 X six-month car ferry onboard mural - £3,000+vat
2 X six-month car ferry onboard murals - £6,000+vat
3 (all boats) six-month car ferry onboard murals - £7,500+vat
*2026 Prices
Please Note: packages including terminal banners and Red Jet floor tiles do not include printing. Package deals will be invoiced in full on fulfilment of the first element, unless a payment plan has been agreed.
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Dates and Copy Spec
- Booking Deadline - specify position ASAP
- Final Copy Date - February 2026.
- Publish Date - late March 2026.
- Distribution rollout - from March/April 2026
Copy Spec - Size is B5. Spec as follows…
- 1/8 page = 66.5mm (w) x 50mm (h) no bleed
- 1/4 page = 66.5mm (w) x 105mm (h) no bleed
- 1/2 page = 138mm (w) x 105mm (h) no bleed
- 1/2 page vertical = 66.5mm (w) x 215mm (h) no bleed
- Full page = 168mm (w) x 240mm (h) 3mm bleed
- DPS - please supply as two single pages.
Supply all display adverts as pdf to hello@wight-marketing.com
Classified text listings: Contact details, website address + 50 words.
Enhanced Listing: Contact details, image, website address + 50 words.
For copy specs on ALL products go to
https://www.wight-marketing.com/copy-specs
Contract sales - media and Events
We often work on short term, annual or one off projects and with performance based remuneration - so usually commission only. This often makes more sense as it works out cheaper than you taking on a salaried salesperson with all the extra costs that incurs.
Our team have previously worked on local newspapers, B2B magazines, consumer and lifestyle magazines, websites, trade directories, yearbooks, international exhibitions and conferences. We can sell floorspace, conference delegate packages, sponsorship and online, outdoor and display advertising packages. .
We are also interested in launching new publications as joint ventures with individuals / companies - e.g: event organisers that wish to compliment their event with a magazine (or vice versa) etc.
For more info or an initial chat contact Rob Hull on 07507 627449 or email hello@wight-marketing.com
Isle of Wight Marketing Advice
Magazines on the Isle of Wight are in abundance along with numerous other Isle of Wight media options. Identifying and contacting each one can be time consuming - time is money and we can help you save both!
OUR SERVICE
If your business is looking to target those living on and / or visiting the Isle of Wight we can probably save you some time. With detailed knowledge of all the island's media (both printed and social) their audiences, frequency and costs why not let us do the groundwork for you?
After an initial discussion to determine your timing, target audience and budget we can put forward a fully costed marketing plan for your consideration.
- Isle of Wight media overview.
- our suggested options based on your needs.
- fully costed campaign plan and schedule based on your choices.
- we will book all the space for you.
- single invoicing and payment through us.
- copy spec, management, advice and supply*
* you design and create advert copy to the spec we provide - we can offer guidance and recommend creative agencies / designers should you not have one.
We charge a set daily rate to research, suggest and prepare a marketing plan for you - on average this is two to three days. Should you decide to proceed the subsequent activities (booking all the space, copy chasing/supply/checking and invoicing/payment) are not charged.
CONTACT US FOR MORE INFO.
hello@wight-marketing.com or call Rob Hull on 07507 627449
Design Services
Wight Marketing use Alisha Design for much of their design work and have no hesitation recommending them....
Alisha Design, offers graphic design and design services, based on the Isle of Wight & Hampshire. Working with businesses locally, across the UK, US and Europe.
They offer affordable creative solutions for branding, design and creative projects. They can work with you on long-term projects, short-term one off projects, as well as work freelance with existing design agencies and companies.
Graphic Design (print & digital) - Branding - Website Design- Website Maintenance- Social Media, Management, Maintenance and Asset Creation- Animated Graphics
www.alishadesign.com
CONTACT
- Wight Marketing Ltd, Shoreside, Beach Road, Bembridge, Isle Of Wight, PO35 5NQ, England, United Kingdom
- 07507 627449
- hello@wight-marketing.com
- Call Us Anytime
Registered Company no: 11421871. VAT NO: 352 1652 20
Jobs
Advertising Sales Contractor.
The job involves contacting island businesses about our range of marketing services - see website. You will be a self starter able to work from home and happy dealing with clients both face to face and on the phone. Most of your income will be through commission and a monthly retainer. This can be payable weekly, fortnightly or monthly. There is no upper limit on earnings and commissionable deal sizes range from £450 - £10,000+ with commission rates ranging from 7.5 - 20%.
This would suit someone experienced as either a full or part time role.